The Changing Face of DUI

Posted: May 31, 2013 in Uncategorized

What do you see when you picture an impaired driver? Most people when asked that question, reply young, around 21 and male. And while sometimes that is the case, the picture of the average DUI offender across the nation is changing. The population with numbers growing the most, women.

Yep, women. While the numbers for men drinking and driving are actually falling. Women seem to be taking their place. Statistics show almost a 30% increase from 1998 to 2007 in women getting DUI’s. This comes at the same time as reports saying women are binge drinking at higher rates as well. Are the two actions related? I think so. And researchers do too. They are just starting to study why these trends are happening, but are finding that women overall are participating in more and more risky behaviors.

It is important that we recognize these changes as we work in the area of awareness and education. Most anti-drunk driving marketing is geared toward men, and it appears it is time we catch on to what the alcohol marketing already has, women are a key market. It is also a great reminder, that impaired driving and related crashes can affect anyone. Just because someone doesn’t fit the stereotype of what we consider a typical drunk driver, doesn’t mean they won’t make that choice, so it is vital we educate everyone and anyone to always use a sober designated driver.

For more information on this study check out this article:


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